Reconnecting with you, Megan, is a perfect example. And, whether it’s our teams or our clients, we’ve always found a way to create meaningful friendships with the women we work with. Everything we have built with The What, from our recommendations and community conversations to our Summit programming is through the lens of our friendship. Can you put in words why your partnership is so special and how it sets your business apart from others? We began as colleagues, became good friends and that relationship grew into a creative and professional partnership evolving over 19 years, three companies, layoffs, one acquisition, marriage, moves, kids, deaths and all the shit life throws at us. It’s a powerful and connected community but we’re always looking for more intelligent, generous women so please join us.īeing female Co-Founders as well, we feel there is something truly special about the power of partnership. You can connect with all these incredible women through our weekly newsletter, our private group or our annual Summit. We were so sick of celebrity driven stories and thought it would be breath of fresh air to share the discoveries and conversations of real everyday people who march to the beat of their own drum and who are fun to hang out with.

While we vet everything together, Gina gravitates towards art, culture, and literature and Amy unearths the best in food, health, beauty, and lifestyle. We are both natural curators and enthusiasts who are curious and eager to share our discoveries-what works, what’s good, what’s worth the time and money. We started The What as a weekly newsletter, however it has since grown vibrant community of 100,000 women around the globe, who gather to connect, discover, share and figure it out together. Please explain what you do and why you started The What. Check out Gina and Amy's Q&A and head over to the FREDA X THE WHAT page to see their personal selects. We love hearing from other Founders about why and how their partnership works. We may be biased, but feel the power of female business partners carries exceptional weight. They have been partners and friends for over 19 years, which we love. Gina and Amy are dot.com OG's and have created a global community of women sharing wisdom, friendship and inspiration.

Please meet FREDA Women Amy Parker and Gina Pell, co-founders of The What.

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